Privacy Policy

Last updated: January 28, 2025

1. Introduction

At Pixanova, we respect your privacy and are committed to protecting the personal information you entrust to us through our website accessible at pixanova.ca. This policy explains what information we collect, how we use it, who we share it with and what control you have over it.

2. Data controller

The data collected on this site is processed by:

3. Data we collect

3.1 Contact / quote form

When you fill out the quote form, we may collect:

• Last name
• First name
• Email address
• Phone number
• Company name
• Type of service requested
• Information related to your project or request
• Any other information voluntarily provided in your message.

This information is collected solely to respond to your request, prepare a quote and provide follow-up.

3.2 Navigation data

We use analytics tools such as Google Analytics to understand the use of our site (e.g. pages visited, visit duration, device used). This data is aggregated and does not allow you to be identified personally unless you choose to provide your contact details via a form.

3.3 Pixels and tracking technologies

We may integrate:

• Facebook Pixel to measure the effectiveness of our advertising campaigns

These technologies automatically collect anonymized data about your browsing to optimize advertising and analyze interactions.

3.4 External calendar

If you use our external calendar (LeadConnector), the data you enter there (name, email, appointment date) is processed by the third-party provider and not stored directly by Pixanova. We invite you to consult the privacy policy of the relevant calendar service.

3.5 SMS / text communications

If you provide your phone number and give your explicit consent, we may send you text messages regarding:

• Quote requests
• Appointments
• Reminders
• Project follow-ups
• Service information
• Promotional offers (with consent)

Message frequency may vary. Message and data rates may apply depending on your mobile carrier.

You can withdraw your consent at any time by replying STOP.

4. Purposes of collection

We use the information to:

• Respond to your requests
• Prepare a quote
• Schedule an appointment
• Provide customer follow-up
• Send SMS communications with consent
• Send promotional offers with consent
• Analyze and improve the use of the site
• Measure the effectiveness of our advertising

These purposes are legitimate business activities and your data is only used transparently.

5. Consent and cookies

We use cookies and other trackers to operate the site, measure its audience and let you reach us. Our preference management tool, available at any time from the button at the bottom left of the screen or the footer link, lists every tracker, its provider and its retention period, and lets you accept or decline each purpose separately.

Audience measurement and advertising trackers are only placed after your explicit consent, which you may withdraw at any time. Only strictly necessary cookies remain active at all times: the record of your consent choice and our live chat, which serves as a direct contact channel.

6. Data sharing

Pixanova does not sell, rent or share your personal information with third parties for purposes other than those necessary to:

• Process your request (e.g. email service provider, CRM or automation platform such as Go High Level)
• Comply with a legal obligation

In all cases, these third parties are required to comply with strict confidentiality standards.

6.1 Hosting and transfers outside Quebec / Canada

Some technology providers used by Pixanova may host or process certain data outside Quebec or Canada. Reasonable measures are taken to ensure an adequate level of protection.

7. Security

We implement appropriate technical and organizational measures to protect your data against loss, unauthorized access or any unintended disclosure.

8. Your rights

Under applicable laws (Law 25 in Quebec and PIPEDA), you can:

• Access the personal information we hold about you
• Request the correction of inaccurate data
• Withdraw your consent and request the deletion of your data

To exercise these rights, please contact us at: info@pixanova.ca

9. Data retention

We keep your personal information only for as long as necessary for the purpose for which it was collected or to meet a legal obligation. When it is no longer required, it is securely deleted or anonymized.

10. Changes to the policy

We may update this policy. The date of the last update is indicated at the top. Any substantial change will be clearly displayed.

11. Contact

For any question or request related to your personal data:

✉️ info@pixanova.ca