100 km d'Espoir - Activation for Leucan

Context: a first edition that drew more than 700 runners

The 100 km d'Espoir is a charity endurance challenge whose proceeds go entirely to Leucan, the association supporting children with cancer and their families. For its very first edition, the event sold out and brought together more than 700 runners at Parc du Domaine-Vert in Mirabel. The format: a 5 km loop to complete every hour, for 20 hours, from Saturday morning until early Sunday.

Leucan: every kilometre turned into hope

In Quebec, close to one family a day learns that their child has cancer. Behind the athletic effort, every loop carried a far greater meaning. By the end of the event, more than $164,000 had been given to Leucan. The organizers' challenge was to keep that emotion alive through a full day and night of racing.

Three LED totem screens to pace 20 hours of racing

Pixanova installed 3 LED totem screens (1 m x 2 m, 1.86 mm pitch, over 1,000 nits) on site. In a format where everything hinges on the start of each hour, the screens displayed the countdown to the next loop, race information, sponsor visibility and tribute messages. Live content, updated on the spot, impossible to reproduce with a printed sign.

Outdoor integration: visible day and night

For this long outdoor event, the screens were set up under cover and powered on site. Their high brightness kept the display legible in full sun and in the middle of the night, when visual markers matter most to tired runners.

Impact: a display that followed the pace of the race

• A countdown visible at all times for starts on the hour
• Sponsors showcased throughout the 20 hours
• Tribute messages that amplified the emotion of the cause
• Content adjusted live as the challenge unfolded

Conclusion: LED screens in the service of causes that bring people together

The 100 km d'Espoir shows that LED display is not just for trade shows. At an outdoor charity event, it structures the experience, supports partners and gives the cause a voice, from the first loop to the last.