Inci - FIP World Congress

Context: pharmacy's global gathering comes to Montreal

From August 30 to September 2, 2026, the Palais des congrès de Montréal hosted FIP's 84th World Congress of Pharmacy and Pharmaceutical Sciences, back in Canada for the first time in nearly 30 years. Pharmacists, scientists, educators and health sector leaders from around the world gathered there. In an international exhibition hall where every exhibitor competes for a demanding audience, Inci had to stand out at first glance.

Inci: a brand presence worthy of an international audience

At a congress of this scale, visitors decide at a glance whether to stop or keep walking. Inci needed a booth able to carry several messages at once, in several languages if needed, without piling up printed posters.

Four LED totem screens to dress the whole booth

Pixanova deployed 4 LED totem screens (1 m x 2 m, 1.86 mm pitch, over 1,000 nits), free-standing and each installed in minutes. The screens showed Inci's visuals and brand content, editable in seconds depending on the time of day or the audience present.

Integration and design: four touchpoints, one identity

Spread across the booth, the four screens created a strong visual presence without walling off the space. Their vertical format kept the content visible above the flow of the aisles, and their brightness ensured perfect legibility under the Palais lighting.

Impact: a booth impossible to miss

• A presence noticed immediately in the exhibition hall
• More visitors stopping at the booth and conversations easier to start
• Multiple messages shown without a single printed item
• A modern image worthy of an international congress

Conclusion: LED display as a visual anchor at conventions

The Inci project confirms how effective LED display is at large conventions: catching attention from a distance, projecting a modern image and turning a booth into a genuine destination, even against international competition.