Quebec International Auto Show

Context: the Quebec International Auto Show, the automotive showcase of Eastern Canada

The Quebec International Auto Show is one of the largest automotive gatherings in Eastern Canada. Each year, the event brings together manufacturers, collectors, and tens of thousands of enthusiasts at the ExpoCité Convention Centre. In an environment saturated with stands and novelties, capturing attention requires a visual setup worthy of the prestige of the vehicles on display.

Groupe Nameche inc. – N Club Sport inc.: a stand dedicated to the Lamborghini legend

Alongside Ferruccio Lamborghini Historian & Collector, Groupe Nameche inc. – N Club Sport inc. presented two collector Lamborghinis at the heart of the show. The challenge: to bring the heritage of the Italian brand to life and offer visitors a staging worthy of these exceptional cars.

LED screens to magnify two collector Lamborghinis

Pixanova deployed its high-definition LED screens around the stand, rented for the duration of the show. The content displayed on a loop — cinematic shots, brand archives, animated logos — transformed the booth into a true automotive show stage, perfectly in tune with the Lamborghini DNA.

Integration and design: a luminous showcase for exceptional cars

The LED screens were positioned as a showcase around the two Lamborghinis, without drawing the eye away from the cars. Brightness calibrated for the show's intense lighting ensured optimal readability in the aisles, making the stand one of the most noticeable of the event.

Impact: an attraction hub of the Quebec Auto Show

• Visitor traffic clearly superior to neighboring stands,
• Strong generation of spontaneous content on social media (photos, videos, posts),
• Consistent showcasing of the prestige image of Lamborghini,
• An immersive and memorable experience for the stand's guests.

Conclusion: LED display, a natural extension of premium brands

By relying on Pixanova LED screens, Groupe Nameche inc. – N Club Sport inc. and Ferruccio Lamborghini Historian & Collector transformed two collector cars into a true immersive experience. A clear demonstration: for a high-end automotive stand in Quebec, dynamic LED display has become an essential lever of visibility.