Montreal Bike Show

Context: the must-attend cycling event in Quebec

The Montreal Bike Show is the quintessential annual gathering for all cycling enthusiasts in the region. Held at the Palais des congrès de Montréal, this public event brings together the biggest brands in the bike industry, the latest equipment innovations, and thousands of visitors eager to discover the season's novelties. From road bikes to mountain bikes and electric bikes, the show covers the entire cycling universe and attracts seasoned cyclists as much as families looking for their next companion on the road. It is in this lively and highly competitive context that Cycle Néron chose to turn its presence into a true visual statement.

Cycle Néron: the cycling reference in Quebec for over 50 years

Founded in 1970, Cycle Néron is a family business that has established itself as the essential cycling reference in Quebec and Greater Montreal. With five shops strategically distributed across the territory — in Île-des-Sœurs, Brossard, Lachine, Boucherville, and Montreal —, the brand has guided generations of cyclists in choosing their equipment, from road bikes to mountain bikes, as well as electric and hybrid bikes. More than just a retailer, Cycle Néron stands out for the expertise of its advisors, its passion for cycling, and its commitment to an unparalleled customer experience. Participating in the Montreal Bike Show was therefore the ideal opportunity to showcase their latest arrivals and connect with their community of cyclists.

Six 6.5-foot LED screens: a 360° environment that stops passersby

Faced with heavy foot traffic and the need to stand out in one of Montreal's busiest exhibition halls, Cycle Néron opted for a bold and immersive LED display solution. Six 6-foot-5 LED screens were strategically deployed at the three corners of the booth, creating a true 360° LED environment. This setup transformed the stand into a visual experience in its own right: the dynamic content displayed on each screen presented the season's new products, their technical specifications, and above all, an aspirational projection of what the cyclist can feel once in the saddle — a powerful way to immerse the visitor in the product experience even before trying it.

Integration and design: the largest booth of the event

The layout of the screens was designed to maximize visual impact from every angle. Positioned in a triangle at the three strategic points of the booth — one of the largest, if not the largest booth of the event — the six LED totems created an immersive visual coherence that literally enveloped the visitor upon entering the space. The brightness of the screens, perfectly calibrated for the show's environment, allowed content to be displayed with remarkable sharpness and clarity, highlighting every detail of the bikes on display. The whole exuded a modern and dynamic aesthetic, perfectly aligned with the premium image of the Cycle Néron brand.

Impact: a booth that captivated young and old

The installation immediately generated a massive attraction effect in the aisles of the show. Visitors spontaneously stopped in front of the screens, captivated by the fluidity of the animations and the quality of the visuals. The enthusiasm exceeded all expectations: even the youngest visitors could not take their eyes off the LED totems, thereby also capturing their parents' attention. This digital device allowed Cycle Néron to:

• Create the most noticed focal point of the event,
• Communicate dynamically and memorably about their new products,
• Generate natural conversations with visitors around specs and novelties,
• Reinforce their innovative brand image with a multigenerational clientele.

Conclusion: digitize the experience, amplify the impact

By choosing a 360° LED installation with six 6-foot-5 totem screens, Cycle Néron was able to transform its participation in the Montreal Bike Show into an immersive and memorable experience. Far beyond simple display, this setup made it possible to digitize the entire exhibition space, to showcase each product in a striking way, and to create a strong emotional connection with visitors. The result speaks for itself: a booth that not only attracted attention — it held it.